About Us — Aaj Ke Bhav

Our Origin Story

From scattered phone calls to one shared live rate sheet.

For decades, commodity trade in APMC markets ran on scattered phone calls, handwritten note slips, and unverified WhatsApp forwards. A flour miller in one district rarely knew what a broker three markets away was quoting, leaving room for price discrepancies and delayed decisions.

Aaj Ke Bhav was created to change that reality forever. We bring live market rates, trusted trader contacts, and transparent trade tools onto a unified platform — enabling millers to procure smarter, brokers to match deals faster, and buyers to purchase with complete trust.

Aaj Ke Bhav is owned and operated by Shree Jaleshwar Digital LLP. Current office: B-904, The Capital, Science City, Ahmedabad, Gujarat 380060. Registered office: 913, The Capital 2, Science City, Ahmedabad, Gujarat 380060.

Meet Our Founders

A message from our founders.

Aaj Ke Bhav was started by Mr. Bharat Thakkar and Mr. Arpit Thakkar with one aim: every miller, broker and buyer should see the same honest price at the same time.

We saw how much time the trade loses to phone calls, forwarded messages and rates that are already old by the time they arrive. A miller should not have to call ten people to learn today’s bhav, and a buyer should not have to guess whether a rate is fair.

So we built one place where mills publish their own prices, where every change is visible the moment it is made, and where millers, brokers and buyers can reach each other directly. Keeping that information accurate and easy to use is the work we are committed to every day.

“A fair deal starts with a fair price. When today’s bhav is open for everyone to see, trust follows and trade moves faster.”

— Bharat Thakkar & Arpit Thakkar, Founders, Shree Jaleshwar Digital LLP

Mr. Bharat Thakkar

Founder

Mr. Arpit Thakkar

Founder

Our Mission

To place trusted, real-time market prices into the hands of every miller, broker, and buyer in India — eliminating price opacity and creating a level trading field across every APMC market.

Our Vision

To become India's primary digital infrastructure for grain and agricultural commodity trade — connecting every market, mill, and trader on a trusted, transparent digital network.

What We Stand For

The values behind every rate we publish.

Accuracy

Every published rate is cross-referenced with ground-level APMC sources before reaching your screen.

Trust

100% trusted profiles for millers, brokers, and buyers ensure safe business interactions.

Speed

Rates refresh in real-time as market conditions shift throughout the daily market sessions.

Community

Features shaped directly by feedback from grain traders and mill owners who use the app daily.

Our Evolution

How Aaj Ke Bhav expanded.

01

2022 • The Seed

Started manual tracking of wheat, pulse, and soybean rates across 5 APMC markets for local flour millers.

02

2023 • Going Mobile

Launched the Miller App for publishing live prices and the Customer App for browsing and comparing them — replacing paper rate cards with live digital price feeds.

03

2024 • Network Growth

Added the trusted broker directory and WhatsApp-based inquiries, connecting Customer App buyers directly with Miller App sellers and brokers.

04

Today • Nationwide

The Miller App and Customer App together track APMC markets across India, connecting a growing network of trusted millers, brokers, and buyers.

TrustedTrade Members

Pan IndiaMarket Coverage

MultipleGrain Commodities

DirectFrom Market Sources

Built by people who know the market floor.